Redesign Virtual Tour Experience
Product: Appily Virtual Tour
My Roles: Lead UX Designer
Background
While many competitors offer virtual tours, our product stands apart in quality and the depth of services we provide to partners. We maintain the highest price point because we deliver the highest value. To sustain this leadership, our virtual tour needed a refresh to keep pace with modern design expectations, strengthen our market differentiation, and continue delivering excellence.
Goal
Enhance the interface to meet modern usability standards, improve navigation and content discovery to boost engagement, and provide greater flexibility for showcasing each college’s brand, all while keeping the UI clean and minimal.
Research
Recruited target users for moderated interviews and usability testing across multiple design iterations. Synthesized feedback into clear, actionable takeaways that informed the next round of design improvements.
User Personas
Developed personas representing key audience segments to help the team empathize with users, anticipate their needs, and design solutions that address their goals.
Design
Leveraging insights from research, I created the final high-fidelity designs by balancing intuitive navigation, immersive visuals, and branding opportunities and get it ready for handoff to development.
Next Steps
Collaborate closely with the development team, conducting regular UX check-ins and performing detailed quality reviews in the staging environment to ensure a seamless, user-centered final product.