Simplify College Application
Product: Match
My Roles: Lead UX Designer
Background
Match, previously known as Concourse, was acquired by EAB for its unique ability to empower students to apply to multiple colleges with ease. However, gaps in the user experience presented opportunities for significant improvement.
Goal
Streamline and enhance the student college application process by conducting user interviews, identifying pain points, and implementing targeted improvements based on feedback.
Research
Recruited existing Match users to uncover their challenges and gather insights into how their experience could be improved. Organized and synthesized findings in Dovetail, enabling clear communication of key takeaways to stakeholders for action.
User Journey
Mapped the undergraduate student journey to pinpoint where Match delivers the most value during the college search and application process, identifying opportunities for better integration and usability.
Design
Implemented incremental updates across Match’s core sections to improve clarity, reduce friction, and make the application process faster and more intuitive for students.
Impact and Next Steps
These updates have shown 60% increase in user engagement. We will continue to monitor the performance of each feature and make them better as required.